Hanshow has joined forces with CSF Market, a leading supermarket chain with 67 years of operations in Beijing, China, to create an immersive, digital in-store experience. To keep up with the evolving retail industry, CSF Market has been exploring digital retail for several years and, since 2020, has partnered with Hanshow to embark on a digital transformation journey. To meet the digital transformation needs of CSF Market, Hanshow has provided digital in-store solutions such as electronic price tags and in-store marketing for some of their stores, helping to enhance the overall in-store experience and optimizing store operations, further achieving the goal of digital transformation and upgrading.
Hanshow's electronic shelf labels (ESLs) have the advantage of quick and convenient price updates, which have been especially helpful for CSF Market's operations. By using Hanshow's ESL solutions, CSF Market has been able to shorten the time it takes for employees to perform tasks such as restocking and changing prices, which has increased employee efficiency and ensured that the quality of in-store customer service remains high.
Hanshow's ESL solutions are applied to different shelves in CSF Market.
In addition to being able to quickly and easily update prices, Hanshow's electronic price tag solutions can also effectively replace paper price tags, reducing the use and waste of paper materials in stores. Hanshow's digital store solutions have been used in over 50 countries and regions around the world, empowering tens of thousands of stores. By using Hanshow's solutions, CSF Market can further achieve its goal of paperless store operations.
Hanshow's ESLs are suitable for installation with different accessories.
CSF Market also continued to enhance the in-store experience by introducing Hanshow's in-store marketing solution in the fresh produce section. The Lumina Aqua series products, equipped with full-color LCD screens, offer a more comprehensive and clear display of fresh produce information such as prices, origins, and specifications, compared to traditional price tags. The attractive marketing templates and layouts greatly improve the image of CSF Market stores, changing consumers' impressions of traditional supermarkets.
Comparison of Hanshow's in-store marketing solution before and after implementation.
With the help of Hanshow's digital store solutions, CSF Market's stores have become cleaner, more attractive, and more modern, providing customers with a better in-store experience. Customers have expressed satisfaction with the application of electronic shelf labels, saying that the "environment of the entire store is better". To further enhance the in-store experience, CSF Market has also deployed Hanshow's shelf-edge digital marketing screens, providing consumers with a more vivid interactive shopping experience. These smart shelves support customized content display and can deliver a variety of dynamic advertising formats, helping retailers and brand owners accurately reach their target consumers.
Hanshow In-store Marketing Solutions in CSF Market
Hanshow is proud to partner with CSF Market. With its capabilities in IoT, AI, and big data, Hanshow will continue to strengthen the value of its digital store solutions for customers. By providing high-performance, reliable, and stable technology support to retailers such as CSF Market, Hanshow is promoting the deep integration of technology and the retail industry, and contributing to the healthy and high-quality development of digital retail.
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